1. Introduction
Micro Tool Lab (“Micro Tool Lab,” “we,” “us,” or “our”) is a Massachusetts-based digital product business operated by Micro Tool Lab. We create and provide AI-powered micro tools, interactive web applications, Custom GPTs, Claude Skills, prompt libraries, templates, generators, calculators, quizzes, digital downloads, courses, memberships, educational materials, and related services.
We respect your privacy and are committed to handling personal information responsibly. This Privacy Policy describes the categories of information we may collect, the purposes for which we use it, when we may disclose it, the safeguards we use, and the privacy choices that may be available to you.
By visiting our website or using our products and services, you acknowledge the practices described in this Privacy Policy.
2. Scope of This Privacy Policy
This Privacy Policy applies when you:
- visit https://microtoollab.com or another Micro Tool Lab webpage;
- join an email list, complete a form, or request a free resource;
- purchase, download, license, or access a digital product;
- create or use an account, membership, or protected customer area;
- use an AI-powered tool, generator, calculator, quiz, workflow, or application;
- submit prompts, instructions, files, text, data, or other content;
- contact our support desk or otherwise communicate with us;
- participate in a survey, promotion, affiliate program, or customer-feedback activity; or
- otherwise interact with Micro Tool Lab online or offline.
This policy applies to website visitors, prospective customers, customers, members, subscribers, affiliates, contractors, business contacts, and other individuals whose personal information we process.
3. Nature of Our Services
Micro Tool Lab provides products intended primarily for entrepreneurs, marketers, creators, freelancers, consultants, educators, agencies, and other business or professional users. Some products may also be purchased by individual consumers.
If you purchase or use a product on behalf of a company, organization, client, team, partnership, or other entity, you represent that you are authorized to do so and permitted to provide any information you submit through our services.
4. Personal Information We Collect
4.1 Information You Provide Directly
- name, email address, phone number, mailing address, or business name;
- account, membership, username, password, or login information;
- billing, order, transaction, tax, refund, or purchase information;
- support requests, messages, survey responses, reviews, testimonials, comments, and feedback;
- information submitted through forms, quizzes, assessments, or applications;
- prompts, instructions, answers, files, documents, text, images, or data submitted to a tool; and
- other information you voluntarily provide.
4.2 Account and Product-Access Information
- account status and access level;
- purchase date, product license, and transaction reference;
- login activity and authentication records;
- product, course, membership, or download history;
- support history and duplicate-purchase requests;
- security, fraud-prevention, and account-access logs; and
- preferences and settings associated with your account.
4.3 Payment Information
Payments are generally processed by third-party checkout and payment providers. We do not intentionally store complete payment-card numbers or card-security codes on our own servers. We may receive limited payment-related information, including name, email, billing address, transaction ID, amount, currency, payment status, payment-method type, partial card details, tax information, fraud indicators, refunds, disputes, chargebacks, and affiliate attribution.
4.4 Technical and Usage Information
- IP address and approximate location derived from it;
- browser, operating system, device type, referring page, pages visited, links clicked, and access times;
- session, login, download, and feature-usage activity;
- error reports, diagnostics, and performance information; and
- security, fraud-prevention, and abuse-detection signals.
4.5 AI Tool Inputs and Outputs
- prompts, instructions, answers, selections, queries, or other inputs;
- AI-generated or tool-generated outputs;
- uploaded files, text, images, or other content;
- tool settings, workflow choices, and usage history;
- error reports, moderation signals, and abuse-prevention information; and
- technical metadata needed to operate, secure, troubleshoot, and improve the tool.
5. How We Collect Personal Information
We may collect personal information directly from you; when you purchase, create an account, join our email list, use a tool, complete a form, or contact support; automatically from your browser or device; from payment, checkout, email, hosting, authentication, analytics, security, and support providers; from affiliates or referral partners; and from publicly available or lawfully obtained business-contact sources.
6. How We Use Personal Information
6.1 Providing Products and Services
We use information to create and maintain accounts, deliver downloads and memberships, operate interactive and AI tools, process inputs, generate outputs, save permitted settings, maintain functionality, provide updates, and troubleshoot issues.
6.2 Purchases, Billing, and Recordkeeping
We use information to process and confirm purchases, send receipts and access instructions, manage refunds and disputes, prevent fraud, administer affiliate payments, and meet bookkeeping, tax, audit, and legal obligations.
6.3 Customer Support
We use information to respond to questions, investigate billing or access issues, maintain support records, improve documentation, and protect against abusive support requests.
6.4 Security, Fraud Prevention, and Enforcement
We may process information to protect our website, tools, accounts, customers, and business; detect unauthorized access, credential sharing, scraping, abuse, malware, fraud, prompt extraction, or system misuse; enforce our terms and intellectual-property rights; preserve evidence; and respond to security incidents.
6.5 Communications and Marketing
We may send purchase confirmations, account notices, security alerts, support responses, policy updates, educational content, newsletters, product announcements, and promotional offers. You may unsubscribe from nonessential marketing emails, but we may still send transactional, billing, legal, security, support, and service-related messages.
6.6 Improving and Developing Services
We may use limited personal, technical, support, and usage information to understand product use, identify bugs, improve reliability, develop features, analyze demand, and create de-identified or aggregated statistics.
6.7 Legal and Compliance Purposes
We may use information to comply with laws and lawful requests, maintain required records, establish or defend legal claims, resolve disputes, enforce agreements, and respond to regulators or law enforcement.
7. Legal Bases for Processing
U.S. privacy laws do not always require “lawful bases” in the same manner as European or United Kingdom law. Where such laws apply, we may rely on contract, legitimate interests, legal obligation, or consent. Where we rely on consent, you may withdraw it at any time, without affecting processing that occurred before withdrawal.
9. Third-Party Service Providers and Disclosures
We may disclose personal information to trusted website, cloud, database, payment, checkout, email, support, authentication, security, fraud-prevention, AI, automation, storage, course, membership, analytics, affiliate, accounting, legal, insurance, consulting, and government service providers as reasonably necessary. We expect them to maintain appropriate confidentiality and security safeguards.
We may also disclose information in connection with a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or other business transaction, subject to applicable law.
10. AI Providers and Tool Processing
Some Micro Tool Lab products use third-party AI models, APIs, automation platforms, hosting providers, or processors. When you submit prompts, files, answers, or instructions, that content may be transmitted to and processed by relevant providers as necessary to operate the tool and return the requested result.
You are responsible for ensuring that you have the necessary rights, notices, permissions, authority, and lawful basis to submit any personal information, client information, files, content, or data.
AI-generated content may be inaccurate, incomplete, biased, outdated, unsuitable, or inappropriate. Outputs are for informational and educational purposes and should be reviewed by a qualified human before publication or use in legal, medical, financial, employment, credit, insurance, safety, or other high-impact decisions.
Unless a product states otherwise, do not assume prompts, uploads, or outputs are confidential, privileged, or suitable for storing sensitive information.
11. International Processing and Data Transfers
Micro Tool Lab is based in Massachusetts, United States. Our providers may operate in the United States and other countries, so personal information may be processed outside your country of residence. Where required, we may use contractual, organizational, or technical safeguards such as data-processing agreements, standard contractual clauses, approved addenda, access controls, and encryption.
12. How Long We Keep Personal Information
We retain personal information only as long as reasonably necessary to provide services, maintain records, meet legal obligations, resolve disputes, enforce agreements, prevent fraud, and protect our business.
- Account records: for the life of the account and a reasonable period afterward;
- Purchase, tax, and accounting records: for the period required by applicable law;
- Support records: as needed for support history, disputes, and legal protection;
- Security logs: for a limited period unless needed for investigation or enforcement;
- Email marketing records: until unsubscribe or no longer needed, subject to suppression records;
- AI inputs, outputs, uploads, and usage records: as needed to operate, troubleshoot, secure, audit, or improve the tool; and
- Legal claims: as long as needed to establish, exercise, or defend rights.
When information is no longer needed, we may delete, anonymize, aggregate, or securely dispose of it.
13. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against accidental or unlawful destruction, loss, alteration, disclosure, access, misuse, or compromise. Safeguards may include secure hosting, access controls, authentication, encryption where appropriate, logging, monitoring, backups, incident-response procedures, software updates, confidentiality requirements, vendor due diligence, and a written information-security program where required.
No website, email, cloud platform, payment system, AI system, or internet transmission can be guaranteed completely secure. You are responsible for protecting your credentials and promptly notifying us of suspected unauthorized access.
14. Your Responsibilities When Using Our Tools
You agree not to submit information you do not have the right or authority to process, disclose, or transmit. Unless expressly authorized for a specific tool, do not submit passwords, API keys, payment-card or bank information, Social Security numbers, government IDs, protected health information, biometric data, criminal-history data, precise geolocation, children’s data, confidential client or employee data, privileged legal material, trade secrets, nonpublic financial information, or any information whose disclosure would violate law, contract, duty, or privacy rights.
You are responsible for reviewing, verifying, editing, and approving outputs before use or sharing and for complying with applicable laws, platform rules, professional obligations, and contracts.
15. Your Privacy Rights
Depending on where you live and the laws that apply, you may have rights to access, correct, delete, or obtain a portable copy of personal information; object to or restrict certain processing; withdraw consent; opt out of marketing; appeal a privacy-request decision; or complain to a data-protection authority.
These rights are not absolute and may be subject to verification, legal exceptions, retention requirements, and other limitations. We may retain information needed to complete transactions, maintain records, prevent fraud, enforce agreements, protect legal rights, or comply with law.
To submit a privacy request, use the contact information below. We may ask for information necessary to verify your identity or authority. We will not unlawfully discriminate against you for exercising an applicable privacy right.
16. U.S. State Privacy Notices
Certain U.S. state privacy laws may grant additional rights when those laws apply based on factors such as revenue, data volume, data use, or whether information is sold or shared for targeted advertising.
Micro Tool Lab does not knowingly sell personal information for money and does not knowingly use personal information for cross-context behavioral advertising unless disclosed in an updated notice with any required opt-out mechanism.
If applicable law grants rights to know, access, correct, delete, obtain a copy, opt out, limit certain uses, or appeal, you may submit a request using the contact information below. We will respond as required by the law that applies.
17. Massachusetts Privacy and Security Notice
Because Micro Tool Lab is based in Massachusetts, we maintain safeguards intended to protect personal information of Massachusetts residents in accordance with applicable Massachusetts law, including Massachusetts General Laws Chapter 93H and the data-security standards in 201 CMR 17.00, where those requirements apply.
Massachusetts law defines certain combinations of a resident’s name with sensitive identifiers as “personal information” and imposes requirements concerning safeguards and security-breach notifications. If we experience a security incident involving covered personal information, we will investigate and provide notices to affected individuals and government authorities when required.
Our privacy and security practices may include a written information-security program, risk-based administrative, technical, and physical safeguards, vendor oversight, access controls, incident-response procedures, and secure disposal practices appropriate to the nature and scope of our business and the information we maintain.
18. Children’s Privacy
Our website, products, tools, and services are intended for adults and are not directed to children under 13. Certain products may be intended only for users 18 or older.
We do not knowingly collect personal information from children under 13. If you believe a child has provided information to us, contact us promptly and we will take reasonable steps to investigate and delete it where required.
19. Marketing Communications
Where permitted by law, we may send newsletters, educational content, product updates, offers, promotions, and related business communications. You may unsubscribe using the link in the message. We may retain your email address on a suppression list to honor your request. Unsubscribing does not prevent nonmarketing messages concerning purchases, access, support, security, legal notices, or service administration.
20. Third-Party Websites, Platforms, and Links
Our website, emails, tools, courses, or materials may contain links to third-party websites, software, communities, payment processors, affiliate offers, AI providers, or resources. We do not control and are not responsible for their privacy, security, availability, accuracy, or content practices. Review third-party policies before providing personal information.
Some links may be affiliate links. If you purchase through an affiliate link, we may receive a commission at no additional cost to you, and the third party may use cookies or similar technologies to attribute the referral.
21. Automated Processing and Decision-Making
We do not intend to make decisions that produce legal or similarly significant effects about you solely through automated processing. We may use automated systems for fraud detection, spam prevention, account security, content moderation, abuse detection, service operation, personalization, and technical monitoring. Human review may be used where appropriate.
22. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our products, providers, technology, business practices, or legal obligations. The revised version will be posted on this page with a new “Last updated” date. Where appropriate or required, we may also provide notice by email, website, customer portal, or another reasonable method.
Your continued use of our website or services after an updated policy becomes effective constitutes acknowledgment of the revised policy to the extent permitted by law.
23. Contact Us
For privacy questions, data requests, account matters, billing questions, or support, contact Micro Tool Lab:
Micro Tool Lab
Operated by: Micro Tool Lab
Mailing address: Stoughton, MA
Privacy email: dennis@buildyourowngpt.com
Support Desk: https://productsupportdesk.com
Website: https://microtoollab.com
Do not include passwords, complete payment-card information, Social Security numbers, medical information, or other sensitive data in ordinary email or support requests.